Richard Rider for San Diego County Treasurer -- 1998
Dear Libertarian,
I am a Libertarian running a serious race for the
nonpartisan office of San Diego County Treasurer/Tax
Collector (heavy with irony, of course). The incumbent is
72, tainted by past scandals and has decided not to run
again.
According to the media, I am now the front runner with
only one opponent who has any chance of catching me.
Three lifetime bureaucrats are my main opponents,
including the Carlsbad and San Diego city treasurers, plus
the Assistant County Tax Collector. None has political base
to work from. The San Diego city treasurer is liked by the
downtown establishment, but they don't seem to care enough
to give her any money.
There are two other opponents, but they cannot be taken
seriously.
None of the six candidates has ever been elected to
office.
I think that with all the notoriety I've received these
past two years, it is apparent that I am the odds on
favorite to not only make the June two-candidate runoff, but
actually win the November election! This type of financial
office is made to order for Libertarians in general and for
me in particular.
My taxpayer activities these past two years concerning
public financing of corporate subsidies such as stadiums and
convention centers have resulted in an incredible amount of
publicity. For instance, a website search of the San Diego
Union-Tribune finds my name at least once in 115 stories and
letters to the editor in 1997, over NINETEEN TIMES MORE
COVERAGE than all five of my opponents combined! And, aside
from the editorials in the Union-Tribune denouncing me, the
stories have been generally rather positive describing my
role as defender of the taxpayer.
I have had solid experience as a political campaigner.
Prior to my Libertarian Party candidacy for Governor in
1994, I ran for Congress twice. More important, in 1992 I
made a legitimate run at County Supervisor, a race about the
size of a Congressional district. I received over 19% of
the vote, finishing a respectable third in a six-way race.
Part of my success then was due to my lawsuit repealing
an illegal county half percent sales tax, forcing the
refunding of over $400,000,000 of collected taxes and
interest back to the taxpayers. That lawsuit, Rider vs.
County of San Diego, was listed by California Lawyer
magazine as the "blockbuster case of 1992," and has since
saved California taxpayers over NINE BILLION dollars.
As to whether this nonpartisan race will be bring
credit and attention to the Libertarian Party, consider that
in 82 of the 115 Union-Tribune stories that mentioned my
name in 1997, I am listed as "Libertarian Richard [or Dick]
Rider." The paper's attacks on me have often tried to
"smear" me with the Libertarian connection, but the effect
has been the opposite from what they intended -- the party
now has a favorable image with a substantial portion of the
population. And that is just the way I like it.
Of course, there are questions as to just what I can do
once elected to this office, and why Libertarians should
care about my race. Actually the job will not allow me to
change to the world. The position is two, actually three
jobs.
1. County Treasurer 2. County Tax Collector 3. Sit
on the nine member board overseeing the investment pool used
by the county, plus cities and school districts around the
county.
But the office offers a number of opportunities and
advantages:
1. The "bully pulpit" aspect is perhaps the biggest
factor. When the County Treasurer calls for an audit or
highlights politicians playing fast and loose with the law,
he will get major attention drawn to the issue.
2. As "tax collector," the place can be made more
taxpayer friendly. For instance, a taxpayer wanting to pay
and get a receipt has to go downtown to pay. This, in a
county bigger than the state of Rhode Island! I have spoken
with the Gregg Smith, the county Tax Assessor, who has five
offices around the county. He is willing to receive such
cash payments at any of these offices, saving taxpayers time
and trouble.
3. As Treasurer, my job would be to see that the
millions of taxpayer funds can be invested prudently yet as
profitably as possible. Based on the low yield experienced
in the county investments, it is apparent that improvements
can be made in this area of operations. Even a half percent
increase in yield is worth tens of millions of dollars to
the taxpayers.
4. The investment pool board invests a large amount of
money -- over three billion dollars! My goal would to be to
maximize return within the "prudent man" limitation while
opposing any "PC" investing, a dangerous trend in many
public money funds.
5. The job would be the biggest election victory in
the history of the LP. This election is larger than four
congressional districts with over 2.8 million residents.
6. It may very well be a stepping stone to higher
office, once credibility and name recognition is
established. It may be the breakthrough needed to get a
Libertarian (me!) in Congress, a goal we all would love to
see attained.
7. It would seem that I could withhold payments that
are not lawfully authorized, an important consideration in
such matters as issuing bonds without a vote.
As I learn more about the job, there may be other
reasons for selecting a Libertarian for the position. I'll
post more on this to contributors as the election
progresses.
WHY I CAN WIN
There are a baker's dozen reasons why I think I can win
this race.
1. Obviously, the key is my taxpayer activities.
There is no one in the county with better or more positive
name recognition as a taxpayer advocate. Poll after poll
indicate that the voters agree with out central push to put
these public subsidies on the ballot for a vote of the
people. Given that the stadium subsidy issue was (and is)
the biggest story in over 30 years in this county, it gives
me a wonderful basis for campaigning.
2. Because the office of Treasurer does not set public
employee pay scales, the local labor unions, which often
have the predominant say in who gets elected to local
offices, simply don't care much about this race. They have
more important races into which they will pour money, and
this is crucial to my chances of winning this race.
3. I have easy access to the press, and they do indeed
show up when I call a press conference. With one or two
exceptions, I have a very good working relationship with
radio, TV and print media people.
4. None of my opponents have any significant popular
support, so my taxpayer allies make a fine base of support
for my effort. In the primary, my opponents should split
the statist vote, giving me an excellent shot at finishing
number one or two in the June primary, making the runoff if
not winning the race outright.
5. In the late 1970's, Libertarian Party activist and
noted local tax protester Barbara Hutchinson ran for County
Tax Assessor, a sister office. She was out of town most of
the campaign and spent $20 on her race, and yet she came
within one percent of winning the race.
6. I have great endorsements. The Howard Jarvis
Taxpayer Association and the Paul Gann Citizens Committee
have both endorsed me, as has the San Diego County Reform
Party.
Interestingly, two state Republican Assemblymen, Howard
Kaloogian and Steve Baldwin, gave me their endorsement
WITHOUT ME ASKING. And they endorsed me knowing that I will
be supporting their Libertarian opponents in their races.
Their party has since issued a formal sanction against each
of them, but they defiantly refuse to back down from their
endorsements of me.
I have also been endorsed by three other Republican
County Central Committee members, even though they can be
thrown out of their office for supporting me. In addition,
Republican Party leader Ron Unz gave me $250, a tacit
endorsement.
7. The local special interests who frankly hate my
guts don't seem to care much about me winning this race. In
fact, I've gotten confidential feedback that some of them
think I might be good in this office, and, more important,
would be out of the way when they seek additional taxpayers
subsidies from the city (a miscalculation on their part, I
might add).
8. With my Libertarian and taxpayer connections, I
feel I can raise enough money to achieve the outreach
necessary to win this race. None of the other candidates
have this fund raising capability.
9. In the 1 January to March 17 campaign financing
reporting period, I am the number one fund raiser! When was
the last time that you heard that the Libertarian led all
candidates in fund raising?
Only San Diego City Treasurer Conny Jamison comes
close, with $5,900 compared to my $6,500. The most any of
the other candidates have raised is a paltry $450 (not
counting personal loans which we have all made to pay for
the $971 filing fee and $6,550 ballot statement cost).
In addition, I have by far the biggest balance in my
checking account for future advertising needs. My results
are all the more impressive in that I have not yet done a
fund raising mailer or held a fund raiser for supporters.
Three of the former and two of the latter are now planned to
take place before 15 May.
10. There will be controversial local ballot
initiatives on both the June and November ballot, and I will
be co-writing the ballot arguments from the taxpayer
perspective. It is a wonderful platform from which to
campaign, and my opponents have no role to play in these
issues.
11. The controversial positions we Libertarians
support are not issues that as County Treasurer I can take
action on -- all I can do is have a say in the money
matters. As I point out to friends -- "San Diego voters
might not want me to run the border guard operation, and for
darn sure I would make a lousy drug Czar, but if the people
want some tightfisted S.O.B. to watch over their tax
dollars, then clearly I'm the best choice."
12. Because there is no serious Democrat in the race,
I think I can get some support there, or at least avoid
activist opposition. Many Democrats have been very pleased
with my actions opposing corporate and professional sports
subsidies. Again, because of the nature of the office, they
should feel that I pose no threat to their agenda.
For instance, I had a good meeting with the San Diego
Democratic Club (the gay activist group). I was able to
persuade them that, while they probably would not want to
actually endorse me because my score on their gay issues
quiz was not high enough, they should not feel threatened
enough by my campaign to work against me. They will stay
out of this race.
13. Finally, my public rejection of a $100,000 "hush
money" offer (an offer of cash if only I would simply keep
quiet for 60 days while the big business interests pushed
through their special convention center subsidy legislation)
has had a startlingly positive effect on the electorate.
One major columnist labeled me "the most feared man in San
Diego."
WHAT IT WILL TAKE TO WIN
My biggest immediate need is -- surprise! -- money. In
addition to paying almost $7,500 to get into the race
(filing fee and campaign statement), I have already
purchased a $6,000 Republican slate mailer that goes to
268,000 high- propensity voter households. Based on the
size of this race, that is one of the most efficient uses of
money I can come up with.
We will be doing signs as well. The pundits tell me
that this media is one of the most cost effectives ways to
reach the voters. A sad truth, I'm afraid.
I am also looking at doing radio ads. Normally these
are somewhat wasteful for our local candidates as they are
advertising to many folks who are not in their districts,
but my race covers the whole county (bigger than Rhode
Island!) which will work well with strategically placed
radio commercials.
If you can contribute, please do. The maximum
contribution in this race is $250 a person, which makes it
tough to raise significant money from a few financial
angels. So whatever you can do will be helpful. Rest
assured I will use your money as carefully as I would my
own. I can take contributions ONLY from individuals -- no
PAC, corporation or political party money can be accepted.
If you can contribute, make your check out to "Rider
for County Treasurer." Of course, if you give $100 or more,
we need your OCCUPATION and EMPLOYER, if any. If
self-employed, we need the name under which you do business.
Send your contribution to:
Richard Rider 10969 Red Cedar Dr. San Diego, CA 92131
For more information, call me at 619-530-1776, or email
me at drider@aol.com. If you would like to receive updates
on the campaign, let me know (along with your email
address), and I will put you on my email distribution list.
Many thanks,
Richard Rider drider@aol.com